The SEO community is very divided on whether or not it is a good idea to send your tasks offshore to third world workers. There are concerns that may seem obvious on the surface, but they end up being unfounded more often than not. The benefits, though, those are numerous and can be backed up with numerous studies and anecdotes. Here are three reasons why you should give outsourcing a shot:
You Will Pay Less Money
Local SEO companies are much more expensive than they should be. More often than not these companies charge a premium for their services. You can't blame them, the cost of living here is much higher than it is in most other countries. SEO workers from India or the Philippines face no such need for overcharging. They can charge what SEO work is working, and they typically provide the same quality of work. SEO is SEO, no matter where you are in the world.
You Can Employ More People
Succeeding in an online business is all about not putting all of your eggs in one basket. If you are trusting just one or two people to handle all of your SEO work, then you run the risk of being left hanging should they quit (or screwed over if they steal your campaign; but more on that in a bit). By outsourcing your SEO work, you can spread your tasks amongst up to a hundred people should you choose to do so. Dilution is a good thing in this business. You can always just plug in a new worker if someone quits on you (or just stops doing their work with no explanation). There are thousands (if not millions) of workers to choose from, so you will never come up short.
You Can Protect Your Best Information
The SEO company in the United States is much smaller than you would think. In fact, some SEO companies are probably being run by your direct competition! At the very least, they're not far from being able to get ahold of your best campaign information.
By outsourcing your SEO work, you can do a much better job of diluting your SEO process (and protect it as a result). You can spread your tasks amongst multiple workers. By breaking up the process, you guarantee that it cannot be replicated, even by those that are directly working for you.